Maximize Your social media reach with Our All-In-One Social Media Management Services
Improve Your Social Media Presence With
Social Media Marketing Services
Develop Brand Awareness
We grow your followers on social networks with proven strategies that will help you increase word of mouth and referrals.
Build Relationships
We will help you increase engagement (likes, comments, etc.) on your social media posts.
Increasing Website Exposure
Increasing your website traffic will directly influence leads and sales.
STARTER PLAN
$399.00 ($757.00)
100% MONEY BACK GUARANTEE
- Image Posts
- Facebook & Instagram
- 12 Posts Per Month
- Page Monitoring & Responding
- Sponsored Posts & Follower Ads
GROWTH PLAN
$999.00 ($1998.00)
100% MONEY BACK GUARANTEE
- Vertical Videos
- Instagram & TikTok
- 12 Posts Per Month
- Page Monitoring & Responding
- Sponsored Posts & Follower Ads
SCALE PLAN
$1999.00 (2999.00)
100% MONEY BACK GUARANTEE
- Vertical Videos
- Instagram & TikTok
- 20 Posts Per Month
- Page Monitoring & Responding
- Sponsored Posts & Follower Ads
Let’s Get Back To The Basics
- Social Media In Today’s World
The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today’s world, yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.
So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services come in.
- What Is Social Media Marketing?
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right?
So where do you start?
Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest. The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
- How Can A Social Media Marketing Campaign Help My Business?
A social media marketing campaign helps you put strategic social media content and/or social ads in front of your targeted audience. This gives your business valuable, extensive and targeted exposure.
STARTER
$399.00 ($757.00)
100% MONEY BACK GUARANTEE
- Image Posts
- Platforms Included: Facebook & Instagram
-
Platforms Included:
N/A - Original Content Creation for SMM
- Social Media Calendar Organization
- Post Promotion (Ad Boost Management)
- Community Management (10 responses per day)
- More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
- Initial Campaign Strategy
- Single Account Manager
- No Setup Fee or Initial Campaign Investment
- Analyze Performance/Reporting
- Hourly consultations per month
- Post Frequency: 12 Posts Per Month
GROWTH
$699.00 ($1397.00)
100% MONEY BACK GUARANTEE
- Vertical Video
- Platforms Included: Facebook & Instagram
- Platforms Included: TikTok & Instagram Reels
- Original Content Creation for SMM
- Social Media Calendar Organization
- Post Promotion (Ad Boost Management)
- Community Management (10 responses per day)
- More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
- Initial Campaign Strategy
- Single Account Manager
- No Setup Fee or Initial Campaign Investment
- Analyze Performance/Reporting
- Hourly consultations per month
- Post Frequency: 12 Posts Per Month
SCALE
$999.00 ($1998.00)
100% MONEY BACK GUARANTEE
- Vertical Video
- Platforms Included: Facebook & Instagram
- Platforms Included: TikTok & Instagram Reels
- Original Content Creation for SMM
- Social Media Calendar Organization
- Post Promotion (Ad Boost Management)
- Community Management (10 responses per day)
- More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
- Initial Campaign Strategy
- Single Account Manager
- No Setup Fee or Initial Campaign Investment
- Analyze Performance/Reporting
- Hourly consultations per month
- Post Frequency: 20 Posts Per Month
CUSTOM
$1999.00 (2999.00)
100% MONEY BACK GUARANTEE
- Vertical Video & Images
- Platforms Included: Facebook & Instagram
- Platforms Included: TikTok & Instagram Reels
- Original Content Creation for SMM
- Social Media Calendar Organization
- Post Promotion (Ad Boost Management)
- Community Management (10 responses per day)
- More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
- Initial Campaign Strategy
- Single Account Manager
- No Setup Fee or Initial Campaign Investment
- Analyze Performance/Reporting
- Hourly consultations per month
- Post Frequency: Contact us for custom frequency
So, What’s The Difference Between
Social Media Marketing & Digital Marketing In General?
We get this question a lot! The short answer is that social media marketing is one of the services that falls under the umbrella of digital marketing services.
Digital marketing is a term that encompasses all of the many different digital marketing methods you can execute including social media marketing, short video management, PPC (pay-per-click) ads, email marketing, and more.
So as you can see, social media marketing is just one working component under a bigger digital marketing strategy. That’s why we are a full-service agency that offers social media marketing in addition to the other services listed above. This is because you want your social media efforts to be in support of and supported by all of your other digital marketing efforts.
Is Being Active On Social Media Platforms Important To Your Business?
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?
That is where social media marketing, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is a social media for a business like yours? Let’s check out these statistics.
-
Facebook users 66%
say that they Like or Follow
a brand on this social platform -
Facebook users 74%
state that they check
their Facebook accounts every day -
Pinners 83%
have reportedly made a
purchase based on the content
they saw from brands on Pinterest -
Instagram Users 90%
say that they follow a business on this
social network, which also translates to IG users
being keen on interacting with brands they like
-
Twitter users 53%
say they purchased a product
they first discovered on Twitter -
Online marketers 89%
state that Instagram has been a very effective
social media platform for influencer marketing -
Twitter users 77%
say that they feel more positive
about a certain brand when
their Tweet has been replied to -
LinkedIn users 90M
are senior-level influencers
while 63 million of them
are in decision-making positions
Unleash the power of social media to boost your business!
Look no further if you want to significantly boost your brand’s visibility, bring in a ton of fresh clients, and increase website traffic. Your ticket to creating a solid online presence is our cutting-edge social media marketing service. Don’t hesitate to get in touch with us right away, and let’s start on this life-changing journey together!
The Benefits Of Social Media Marketing Services
Improve Your Credibility As A Brand
Simply having social media is a start to increasing your credibility as a brand. If your business does not have a social media account, or if it does, but it’s not regularly updated and optimized, it has the same impact as having a brick-and-mortar location that’s empty and collecting dust. It doesn’t give a good impression; it does nothing to establish trust with your potential customers, and it can make users question if your business is even operational. This is because “checking out your social media” is a part of the research process for buyers today. That’s how important social media is for businesses these days.
So then, if you partner with a social media marketing agency like OKS Technologies Marketing to take your social media accounts to the next level, you can accomplish more than the bare minimum of just having a social media account. If we’re saying that simply having a social media account is a step in the right direction towards increasing your credibility, imagine what implementing a strategic, powerful social media marketing plan could do for establishing your credibility and online presence.
Attract A Targeted Audience
The keyword there is targeted! Earlier, we said billions of people use social media and that most have eight or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this?
You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people. For example, Facebook’s users are pretty evenly split between males and females, while Pinterest is used more by females. So first, you’ll want to nail down what your ideal customer looks like, and from there, you can look at the qualities of the different social media platforms to determine which might benefit you the best. Which holds the majority of your target audience?
Once you determine the social media platforms you want to utilize, you can then use the further targeting options provided by each individual platform. You can filter through a platform’s user base and target them by demographics, interests, behaviors, and more. This will help ensure that your social media content is being served to the right audience.
Direct Access To Your Customers
Engagement and conversations are happening every second of every day on social media. One of the biggest reasons social media has proven so powerful for businesses is because it gives them the ability to engage with their customers directly. For example, if someone buys a dress from your shop, they are likely to take a photo with it on, post it to Instagram, and tag your brand (this is just an example, but it happens way more often than you might think!). Your brand can then like the photo, comment on it, share it on Instagram, etc. This kind of positive interaction encourages brand loyalty and shows people that your customers love your brand.
Let’s look at another example. Let’s say a mishap occurred with shipping, and a customer lets you know about it on social media. You have the power to quietly provide a solution to that customer and take care of their needs all within private messages on social media before they go and publish a negative review of your business. Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.
Social Media Can Help Your Email Marketing Efforts
Remember earlier when we said that social media marketing services work best when they support your other marketing services and vice versa?
Well, here’s the perfect example of that. You can grow your email list simply by being active on social media. How does it work?
For starters, you can promote your lead magnet through organic posts or paid social media ads. Doing so will let your followers know about your recent lead magnet, thus encouraging them to sign up for your list. You can also run a social media contest and direct people to a landing page where they can sign up to join.
Lastly, you can directly add a sign-up form to your Facebook Business page to generate more leads. All of these social media marketing efforts will definitely help you boost your email sign-ups. So while you’re carrying out your social media strategy to reap all of the social media-specific benefits we’re discussing here, you can be simultaneously assisting your email marketing efforts as well.
Increased ROI
The best benefit of all! While yes, social media management is geared more towards fueling the top of your marketing funnel, you want to see that those followers are eventually converting into customers. This starts with targeting the right people from the beginning and building your online presence effectively with a well-thought-out social media marketing plan.
You don’t want your social media marketing efforts to be for nothing, so that’s where a social media marketing company like OKS Technologies Marketing comes in! We know how to simultaneously focus on followers and engagement while keeping the end goal of ROI in mind.
How To Market On Social Media
Do the heavy lifting up front to make the rest of your social media marketing plan a little smoother and dive into some heavy research. You want to know everything you can about the following 3 things: your target audience, what your competitors are doing and user behaviors on the specific social media platforms you intend to use.
How do you find this information? Well, there are a couple of ways. For your competitors, start by simply looking at their social media pages. What are they posting? Do they get good engagement on their post and/or do they have a decent amount of followers? On Facebook, there’s a feature where you can literally click to see what Facebook ads they’re running as well. Overall, you want to conduct a social media audit of your competitors.
Take note of what they’re doing and jot it down (either as something to try or something to avoid!). Then, assuming you have a shared target market, look at how people are responding to their content. Do they comment a lot or have a good amount of reviews? And in both of those instances, is it positive or negative overall? When it comes to your customers, Facebook has another feature called Facebook Audience Insights which can give you some ideas of what your target audience seems to be interested in on Facebook given their behavior patterns on the app.
Beyond this, take a moment to really think about what motivates your target audience’s purchasing decisions. What problem are they trying to solve or what goal are they trying to accomplish by ordering your product or using your service? Understanding your customers should be at the heart of every piece of marketing content you put out.
And lastly, you want to be educated about the social media platform you’re utilizing. Be aware of how people utilize the platform, and cater your content to their behavior patterns. Here’s an example. If you have a longform video to publish, Twitter may not be the optimal platform given that tweets are limited to 280 characters and people are used to consuming short bursts of content there. Whereas when people go to YouTube, their mindset is ready to consume some longer-form content.
So with all of your knowledge compiled about your competitors, your target audience and your social media platforms, let’s move on to the next step.
After conducting extensive research about your target audience, put yourself in their shoes. What would they respond to best on social media? What do they care to see and what would they scroll right past? While your business’ social media accounts are for your business, they should ultimately exist to please your consumers!
Remember that social media marketing is all about capturing the attention of targeted, qualified, relevant followers to enter them into the top of your sales funnel. So your social media content should be less sales-heavy and more customer-focused. Provide informative, helpful content that makes you a thought leader in your space while simultaneously providing value to potential customers.
The other perk that comes with planning out your social media content is it gives you time to think about your messaging in advance. Decide what you want your brand tone to be and how you want to interact with your followers.
Make sure everything you can control about your accounts is as optimized as possible. Think of it as putting your best foot forward on social media. This includes filling out your bio, adding a high resolution version of your logo as your profile photo, ensuring your website links work, adding your business’ contact information, proofreading for any spelling and punctuation errors and more.
Also, if you’re managing multiple social media accounts for your business, you want to make sure everything looks unified across the board. Somebody should be able to easily find you by typing in your business name on any social media platform. One good way to ensure this is to change your handle to be the same on every platform. Your handle is the @username which is separate from your “name” on social platforms. Make sure they’re all the same to make your business accessible and convenient for users.
The last tip we have for you on optimizing your social media accounts is actually a fairly new feature. Social media platforms are slowly starting to roll out their own native optimization processes if you will. This means when someone types in certain words into the platform’s search bar, your account can appear in the search results even if the user did not search a hashtag or location tag. When you’re optimizing your bio, particularly on Instagram, make sure you include “keywords” or words that people are likely to search for, in relation to your business. For instance, if you own a deli, make sure to include the words “deli” and “restaurant” in your bio as these are keywords people will likely search if they are looking for a deli in their area.
Social media advertising is a whole other ballgame when compared to organic social media management. That’s why our social media advertising services are separate- because the goals and approach are different. That said, it does couple well with organic social media management. The two services go hand in hand. So here are some questions to ask yourself if you’re debating on whether to run social ads or not.
- Do you have the time to invest in an organic approach or do you need immediate website traffic?
- Are you looking for an extended reach within your target audience beyond what organic social media can provide?
- Do you have an existing customer list, email subscriber list or any other historical data to work with?
- Are you ready to set aside at least $20/day in ad spend?
The way you answer those questions will help you determine whether or not you need to invest in social media advertising, social media management or both!
Do I Need To Hire A
Social Media Promotion Company?
But wouldn’t that be time consuming?
If you do it yourself, yes it can consume your time and resources. But the good news is that you don’t have to do it yourself. Our online marketing company can help you with our social media marketing services.
Our social media promotion service has a proven track record of helping businesses achieve their goals in social media marketing. Whether you’re aiming to grow your audience, generate more leads, get more new customers, or increase your ROI – OKS Technologies Marketing is here to help.
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With over 2 billion monthly active users, you are guaranteed to reach your desired audience through Facebook. Use the leading social media platform to grow your business.
Increase brand recognition through Twitter. Twitter has over 330 million users and is used by all ages, from 18-64. Build trust and relationships through a trusted social platform.
Our Proven Effective Social Media Marketing Process
Assign A Dedicated Social Media Account Manager To Your Account
You will be assigned a dedicated social media account manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.
Develop A Social Media Strategy That Is Specific To Your Business
The first step we will take with your social media campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your social campaigns to show you the roadmap to success.
Develop Engaging Content Calendars And Posts
Once you agree on the social media strategy we develop, we will start execution. We will develop social media posts that are unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live on your social media profile.
Reporting And Communication
Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s real-time progress. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.
Growth Optimization And Daily Maintenance
Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 business hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your social media channels.
Why Choose Our Social Media Marketing Services
There are no surprises
Everything is run by you first. We mutually agree on social media strategy and you can approve all deliverables. You will be able to work with us in a seamless manner that requires very little effort from your side.
Get more for your money
Low risk contracts
Social Media Marketing FAQs
Services & Working Together
You will be assigned a dedicated social media account manager who’ll be your main point of contact. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry.
We will learn about your business by sending you an in-depth questionnaire to complete and by speaking with you in an onboarding call.
We will create content that fits your business by examining your questionnaire, brand guide and any other material you give us.
No, you do not have to provide us with content, but if you have content, we are happy to use it.
In order to grow your followers, we will using both organic and paid approaches. Organic techniques do not need an advertising budget. Paid approaches need an advertising budget.
Yes, your social media account manager will be monitoring the pages for comments, messages, and reviews.
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales.
You can start social media marketing by following these steps: define your goals, evaluate your assets, understand your target market, publish eye catching content, implement your marketing strategy and continue learning.
Social media marketing is marketing that utilizes social channels like TikTok, Instagram, Facebook and Twitter for brand publicity, growth in engagement, sales and profit.
Results
You can expect your followers, engagement, and website traffic & conversions to increase monthly.
You can expect 100-300 new followers a month on organic platforms like Instagram, TikTok, Twitter and Pinterest. Facebook followers will require an advertising budget.
Our clients normally notice an increase in followers and engagement within the first 30 days.
Contract & Setup Fees
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis.
There is a one-time set up fee for getting you setup on our end to run your campaign.
It takes less than a week to get started after you’ve signed your contract with us.